If you are a small business person, not only in publishing, but also in other fields - from trades, retail, media, to all the consulting businesses, such as lawyers, architects, builders or accountants and do not have a blog: LinkedIn offers a sensational platform that you can use for free.
If you DO have a blog, you have the opportunity to connect your LinkedIn platform with your existing blog to drive new traffic and attention to your platform! Posts on LinkedIn which you publish will appear as part of your professional profile
More and more Social Media sites open publishing platforms to all its members. Every member has these publishing privileges. Posts you publish will appear as part of your professional profile. From there they can be shared with your immediate networks, and snippets can be used to "feed" social media posts and tweets.
As one writer said: “Just another thing to keep traditional media awake at night.”
What about you? Are you going to publish articles or duplicate your blog on LinkedIn?