. It's a proven fact: 97 % of visitors leave a blog or web page within the first 20 seconds if it isn't engaging - not to mention: if your website is loading too slow. According to Statistic Brain, the average human attention span decreased from 12 seconds to 8 seconds between 2000 and 2013. Web users are having a tough time concentrating on tasks. It’s likely because they’re bombarded with information and they need to sift through a lot of irrelevant content. .
What Does this Mean for You? If your business website doesn't get straight to the point, and convince the reader otherwise, they will abandon your web presence and you have lost a client or customer. You also need to engage your visitors of your website. Here are some tips to help your business website content to become successful.
Find out What Content Your Audience Want and Needs. Ensure that these are topics that help them to resolve an issue or delivers the important news. If you produce content that is both informative and timeless, you are guaranteed to see more visitors to your site. .
Continually Update Content that is Older.There are always developments, even in evergreen topics, so update your existing content to keep it fresh. If you don't, your customers don't see you as a professional. Do not only update the body text but also the meta-tags - the language which Google reads, it helps with your website's SEO ranking. .
Offer Website Content in a Variety of Formats.Some people like to read, some listen, some watch. Therefore offer all formats to your audience and at the same time improve your SEO (Search Engine Optimization). .
A blog post can be turned into a PDF and offered on the page for download and printing, which also can then be uploaded to a PDF directory like Scribd.com and linked back to the original article on your site.
Or you can read out the blog post and record it, then you will have an mp3 which can go on iTunes and be embedded in the page.
Create a Powerpoint of the main points and upload to Slideshare.net.
Combine the audio and Powerpoint to create a video which can be uploaded to YouTube.
From one single piece of content you have created four different media types and each one can be syndicated and linked back to your website creating quality backlinks. .
Give Your Visitors Value Make sure your content adds value and helps people. Competition becomes more and more fierce and Google even more sophisticated (that's where SEO comes in again), your website must be of a higher standard. If you proof your website visitors that you have something of value to offer, convincing them that you are an expert in your field, your website will become your best sales tool. .
Solve Problems for Your Audience It will ensure you produce high quality content. Describe the problem and then outline the answer – you can then give your audience a taste of the solution. The key is to not give the full solution, but to convince the reader that you have the know-how to provide them with the service (or a product) that they need.
Engage Your Website Visitors. It takes time and effort to write a comment, and some readers might not be outgoing. A compelling strategy to keep web audiences engaged is to host a quiz using a tool like Qzzr.com, or a poll by Poll-Maker.com, PollCode.com or PollEveryWhere.com (all are free). . What all these steps have in common is that they are extremely subtle — they complement any strategic direction and don’t require much work or money to implement. These small actions have the potential ripple effect to yield great results.