Tuesday, July 22, 2014

Content Marketing is Growing - FAST


Content is King:
When looking at some of the amazing statistics that Jeff Bullas just published, I am wondering why not more authors, publishers and other businesses are dropping everything - or advertisements they planned - and start creating more content. See for yourself the startling numbers, displayed in the info graphic below. It also means good news for writers as the demand on great content writing is dramatically increasing!
Here are just some of the facts that should be considered in your business decisions:


  1. Social media marketing budgets will double over the next 5 years
  2. Email with social sharing buttons increase click through rates by 158%
  3. 33% of traffic from Google’s organic search engine results go to the first item listed
  4. 73% of reporters think press releases should contain images
  5. 72% of “Pay per Click” marketers plan to increase their budget in 2014
  6. Customer testimonials have the highest effectiveness for content marketers at 89%
  7. Videos on landing pages increase conversions by 86%
  8. 65% of your audience are visual learners
  9. Visual data is processed 60,000 times faster by the brain than text.
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2014 Marketing Statistics Infographic
Source:  webdam.com.
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